A social media vibe check

The internet: a pretty bleak place, amiright? Hop Valley doesn’t like bitterness, especially in our beer, so we’re doing something about the negativity brewing online.

To celebrate our beer being available nationally, and to help stem the bitter vibes, we created the IBU-O-Meter. You probably know IBU as International Bitterness Units for measuring bitterness in beer, but we’ve created Internet Bitterness Units… O-Meter, a way to evaluate how bitter you really are on Twitter.

No matter your score, you’ll receive a rebate for our stash of non-bitter beers for participating and to help infuse some positive vibes into your scrolling.

How bitter are you?

Using our bitterness algorithm, we’ll see how many bitter tweets you’ve been sending. Have you been complaining online about your order being late,
live-tweeting when your favorite Reality TV contestant gets booted off, or how your favorite artist hasn’t released an album in 5 years?! We’ll take a look and generate an IBU score based on how much of a Bitter Betty you’ve been.

Once you receive your score, you’ll receive a rebate for Hop Valley’s Stash Pack, to help bring the bitterness levels down, so you can sit back, mellow out and get back to tweeting positively.

To find out your IBU score, just click the link below to submit your Twitter handle, and we’ll take care of the rest.

If you’re just looking for a juicy beer to crack open…

Pick up some Hop Valley and join our “good vibes only” crew below – available on shelves nationally NOW!

Hop Valley has four varieties available nationally: Bubble Stash, Cryo Stash, Mango Stash and Stash Panda. Check out our beer finder to snag some
near you!


Legal Disclaimer:

*Alcohol purchase required. Offer valid only on ONE (1) 12-pack of Hop Valley® (any variety). Must be 21+ to redeem. Purchases must occur between 04/05/21 – 05/31/21. Receipt must be submitted by 06/07/21, or while supplies last. Limit one rebate per phone number. Limited quantities available. Offer amount varies by state. Full Purch. Price (max $20.00): AK, AZ, CT, DC, DE, FL, GA, ID, KS, KY, MA, MS, MT, ND, NE, NM, NV, NY, OK, OR, PA, RI, SC, SD, TN, VT, WI, and WY. 50% Purch Price: CA, CO, IA, IL, MD, ME, MI, NH, NJ, OH, VA, and WA. Void where prohibited by law and in AL, AR, HI, IN, LA, MN, MO, NC, TX, UT, and WV. This rebate may not be combined with any other offer. Proof of purchase must accompany rebate submission. Receipt photo must include date of purchase, purchase location, and required purchase item’s name/code. Rebate payment sent via Paypal or Venmo. If you do not have a PayPal or Venmo account, you will receive a notification with instructions to create an account and must accept the payment within 30 days or rebate funds will be forfeited. Msg & data rates may apply.

This rebate is void if assigned, sold, transferred, duplicated or reproduced in any way. Tax remains the responsibility of the consumer. Requests from groups, clubs, organizations or any other group purchase will not be honored or returned. REDEMPTION OR HANDLING OF THIS REBATE NOT ACCORDING TO ITS TERMS CONSTITUTES FRAUD. Employees and officers of Molson Coors, affiliated companies, licensed retailers, distributors and family members residing in the same household as any of the above are not eligible. Molson Coors reserves the right to require additional information/identification prior to honoring rebate request and to reject non-conforming rebate requests without liability of any kind. Message and data rates may apply.

Official Rules