CRYO DROPS: SAY ‘BUH BYE’ TO 2020 BY SMASHING YOUR BITTER MEMORIES

Next year can’t come soon enough, so Hop Valley Brewing Co. is dropping some big news: we’re launching our less bitter, refreshingly different IPAs across the country in 2021 and to celebrate, we’re smashing your bitter 2020 memories with Cryo Drops.

WHAT IS CRYO DROPS?

Hop Valley uses subzero-frozen Cryo Hops® and a special brewing process to create a less bitter, more approachable IPA experience without sacrificing the quality and taste that craft beer drinkers love. Instead of dropping a ball for 2021, we’re essentially taking this same method and applying it to your bad-vibes infused personal items. We’re freezing them at subzero temperature, smashing them into a million little pieces over social media and making more room for positive vibes (and less-bitter Hop Valley beer) in 2021.

HOW TO CRYO DROPS & SMASH 2020 BITTER VIBES

Still using the same coffee mug from March? Your roommates’ plant that she keeps asking you to water? A clock to represent all the time wasted watching show after show? Send it to us, and we’ll freeze and drop it, along with all the negative energy from 2020. Here’s how:

DO SEND US:

EXAMPLE ITEM

EXAMPLE ITEM

EXAMPLE ITEM

EXAMPLE ITEM

EXAMPLE ITEM

DON’T SEND US*:

EXAMPLE ITEM

EXAMPLE ITEM

EXAMPLE ITEM

EXAMPLE ITEM

EXAMPLE ITEM

ENTER TO DROP

Send us the object that represents 2020 for you by ordering a pre-paid package below, then send it back by December 22, 2020 to get your item Cryo Dropped. On New Years Eve, tune in to @hopvalleybrewing to watch a live stream and potentially see your item being frozen and dropped live! Those who have an item being dropped will be notified for timing.

FIND YOUR STASH

Welcome to Refreshingly Different

LEGAL

*Insert legal disclaimers: Prohibited items include items with Lithium ion batteries; items with on/off buttons and switches; perishable items; aerosols; explosives; toxic or hazardous items; live animals. For a complete list of prohibited items, visit USPS. Hop Valley Brewing Co. recommends against sending clothing, feathers, leather, books or paper, stuffed animals for Cryo Drops. These items are less conducive to the cryogenic freezing process. These items will be reviewed by project organizers on an ad hoc basis.

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